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Over the past years, Al Quoz has successfully transformed from an industrial park to the beating heart of the creative scene DubaiAnd contribute to enriching the cultural scene in the emirate with creativity and innovation. It has achieved this through its embrace of modern art galleries, film studios, photography and music as well as the best cafes and others, to form its unique identity that blends the modernity of the city with its heritage.
Al Quoz has now become an oasis of culture and creativity as well as a magnet for tourists and investors alike, thanks to the insights of innovative entrepreneurs who anticipated the future and paved the way for its realization with their pioneering ideas to realize their dreams and reflect them. The present and future of Al Quoz.
The courtyard in Al Quoz, designed by architect Dariush Zandi and opened in 1998, is a unique landmark in the region, embodying the splendor of Arab architecture. In a short period of time, this project has become home to some of Dubai’s most prominent art-related galleries and companies, such as the Courtyard Gallery and Total Arts Gallery, as well as upscale art stores, photography studios and art design centers.
Recalling the early days of The Courtyard, Zandi, owner of Total Arts Gallery, said, “When we opened the building in March 1998, our goal was to turn it into an oasis of arts and culture. We fulfilled our dream and were able to not only attract people working in this field but also introduce Dubai’s residents. With distinctive forms of creativity. We have created something different from what existed in the industrial area, with a clear mission to advance the idea of creating a society in which all aspects of art and creativity can flourish and flourish in the neighborhood. “
Shared determination and aspirations
About the secret of the project’s success, Zandi said: “I think affirming my goal, my ambition, and respecting the creative community members who share these aspirations helped solidify the neighborhood as it is today. For the arts in the emirate, while also spreading awareness among the public. “
Creative Zone: the result of tireless efforts
Zandi emphasized that the continuous growth and prosperity of creative work in Al Quoz, and the continuous development that the entrepreneurs sought there – whose work spanned into various creative fields, including photography, visual arts, installations, music, theater, among others – led to the development. From Al Quoz Creative District. He added, “I expect that over the next five years, we will witness rapid growth compared to the growth that the region has witnessed over the past 25 years. I believe that we will see a richer and more integrated creative economy than what we have seen in Dubai so far, thanks to the Creative Zone that will elevate the creative industry to more advanced, innovative and prosperous heights. Investing and establishing a presence in Al Quoz today offers a range of benefits as it has become a strong destination for creative projects. ”
Creator Economie Strategy: comprehensive benefits
Zandi emphasized that the Creative Economy Strategy recently launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, will reflect its benefits for everyone, adding: “The fruits of the creative economy will not reap the strategy alone, but by all stakeholders. In the creative community, and even by stakeholders in other fields of work in the region. Prosperity will prevail for all, and this will be reflected in the city as a whole, and even on the level of the region as a whole. “
Expo 2020: primary factor
Zandi emphasized that the participation of government agencies in this project provides an integrated system that fulfills the hopes and aspirations that the members of the creative community have always sought in Al Quoz. He added that Expo 2020 will help reinforce Al Quoz’s position as a creative region. The area has become a destination for many Expo 2020 stakeholders to hold workshops and make use of its facilities in preparations for the activities they will participate in at the exhibition. “I think we will have more visitors and users before, during and after Expo 2020,” Zandi said. “I look forward to a successful program for the Al Quoz Creative District, and I hope we can all contribute to the success of Expo 2020. We will.”
Sima Dance Company
At Alserkal Avenue in Al Quoz, there are other success stories worth focusing on, including the Sima Dance Company, which was founded by renowned director and choreographer Alaa Kremed. It is an experience that underscores the creative energy found on Al Serkal Street and Dubai in general.
Take off and thrive
Alaa Karim first established the Sima Dance Company in 2003 in the Syrian capital, Damascus. After I noticed a void in the contemporary Arab dance scene. Karimmed took the first steps towards bridging this gap to familiarize Middle Eastern audiences with the art of contemporary dance, and in 2012, the company moved to Beirut, where it established a dance studio focused on promoting contemporary Arab dance in Lebanon. In 2015, the company moved to Dubai in 2017 and opened its own art space under the name Sima Performing Arts at Alserkal Avenue, which has led to the formation of successful collaboration initiatives between the Sima Dance Company and the most prominent cultural institutions in the United Arab Emirates. Since 2016, many artistic performances have been staged at the Al Quoz Arts Festival at Alserkal Avenue, and in 2017, the company was commissioned to perform for “Art Dubai” as well as many other events across the country.
Regarding his vision for the future of the company over the next five years, Karimede said: “I see Sima Performing Arts to be the right place for everything related to the performing arts, and to represent the United Arab Emirates in this art form at the national and international levels. As for Al Quoz, I think it will be the destination. And the main center of arts and culture in the United Arab Emirates. “
Advantages and prospects for improvement
Crimid emphasized that Al Quoz possesses the necessary ingredients to serve the Sima Dance Troupe, stressing that he aspires to establish a main theater with affordable ticket fees that all members of the community can attend, saying: “Al Quoz is large enough to accommodate a large theater. That includes all forms of art. This will be the main theater as well. A place for all forms of live performances and communication with the masses. “
“There are many advantages to those who set up their business in Al Quoz,” added Karimid. Al Serkal Street, for example, is the art center in Dubai, attracting art lovers from all over the United Arab Emirates, and Al Quoz offers many large spaces. The region’s only drawback is its roots as an industrial park, which means that its infrastructure needs to be modernized. I think developing Al Quoz should be the first task to allow it to grow and attract people’s attention. Over time, the same can be applied to other areas. “
On the impact of Dubai’s creative economy strategy on the company’s business, Kremed stressed that any strategy launched by the government to support the arts will certainly be beneficial, not only for the performing arts, but for all creative works and the art scene in the city. .
The Luxury Hive
The technical schools in Al Quoz are diverse. From the visual and performing arts, we move to the luxury arts and luxury brands that shined in The Luxury Hive Consultancy, which was established in the region in 2019. One of the company’s core services is to facilitate cooperation between luxury brands and cultural and heritage organizations in the GCC.
When choosing Al Quoz as the company’s headquarters, Maya Darian, Managing Director of The Luxury Hive explains: “Far from being a purely industrial area, Al Quoz is home to a thriving community of innovative creative industries, making it a natural choice for our business. Al Serkal Street – the most influential creative district in Dubai – and we are in the center of Dubai, near major commercial and creative centers, such as Dubai. Media City, Dubai Design District, DIFC, etc. Not only that, most of our event management suppliers are located nearby. “
Strategy, reassurance and optimism
Looking to the future over the next five years, Darian said, “The strategy to transform Dubai into the creative economic capital of the world sheds light on what our industries hold in the future, and there are great things on the horizon for Al Quoz in this regard. business men In this sector we feel that the government supports us – and that we are a priority. Given this reassurance, and the stimulating ecosystem that is developing around us and of which we are a part, I am very optimistic about the future of my work and the development of our region, which provides the ideal environment for us to transform our creativity and aspirations into a sustainable economic resource. ”
Darian added, “Dubai’s creative economy strategy will open the door to a large and unexplored pool of talent from around the world, providing tremendous opportunities for collaboration with local entities in the UAE. All these initiatives in the region will provide significant added value and support to the entrepreneur community. Talented individuals, who will increasingly converge in Al Quoz to exchange ideas and express their creativity. This will also introduce a new level of competition that will act as a strong catalyst for the development of innovative creative industries in Dubai. ”
Regarding the prospects for expanding the Al Quoz Creative District to other areas in Dubai, Darian believes that ideally, Al Quoz should remain the only creative district in the emirate for at least the next five years, explaining that it will allow sufficient time for the infrastructure to develop and assess the extent of services related to With the creativity and flexible legal framework in place to determine whether it will incentivize artists, designers and emerging creative entrepreneurs to live and work in the region.
Expo 2020 is an ideal opportunity
Drian emphasized that Expo 2020 will be an ideal opportunity for cultural exchange and knowledge exchange. It will also provide new interactions and collaborations. “If the region is properly presented and promoted tactically via this global platform, it is sure to attract creative individuals and companies from around the world while supporting Dubai’s creative economy strategy,” he added.
There is no doubt that Al Quoz, like many other industrial areas in cities around the world, has played an important role in the cultural and social development of the city and its society. It has been the driving force of Dubai’s artistic and cultural scene since 2000, and has become a center where artists and craftsmen showcase and develop their talents and creativity. By developing the Al Quoz Creative District, Dubai Culture seeks to nurture and develop the region to make it an integrated community for creative entrepreneurs and a platform for them as they aspire towards a brighter and more creative tomorrow.
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