Adnan Kazem: The high demand for travel to Dubai confirms the global success – the economist – the economy of the UAE

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Adnan Kazim, Emirates Airlines Chief Commercial Officer, confirmed the strong demand for travel to Dubai and emphasized that this confirms the success and global leadership of the emirate and the airline together.

He pointed out that 50% of Emirates Airlines passengers to Dubai in the past 12 months were visiting for the first time.

Kazim said: “There are forward reservations to Dubai for the winter season, especially from European countries and the United States, in the period from September to December.

Kazim explained that the reservations of people who bought airline tickets from Emirates for winter travel (November and December 2021) are mainly divided as follows: spouses (33%), families (29%), single travelers (21%), and 17% of new customers.

Kazem added in press releases: Our recent promotional campaigns have succeeded in attracting vacationers to Dubai, to have unique experiences, and the demand for travel is the highest since the outbreak of the Corona pandemic, as we have 60% of the number of of flights, and operated additional flights to some destinations, and we expect demand growth to the emirate, with the last quarter of 2021.

In conjunction with Expo 2020 Dubai, the UAE’s 50th celebration and major tournaments such as the Dubai International Rugby Sevens and the Dubai World Golf Tour, alongside international conferences and events such as the Dubai Air Show, GITEX and Golfoed.

Dubai stresses that travelers want security when traveling abroad and has shown how to do this as it has been open to the world for the past 12 months; Its rapid response to the pandemic has made it one of the few destinations in the world that is open and safe to visit, both for tourism and business purposes.


Kazem pointed out that the International Air Transport Association (IATA) expects the second half of this year to be better for global airlines, and that the total number of air passengers will be 52% less in 2021 than in 2019. It also expects an uptick in air traffic. 2022, up to 88% of pre-pandemic levels, and then exceeded these levels (105%) in 2023.

Emirates’ search data is also indicative of increased travel demand: “In the first week of July alone, we saw 3.6 million flight searches on our”

He stated that the recovery of business travel depends on the industry sector, and that some types of business travel, such as workers for essential tasks (factories, oil rigs, etc.), have never stopped, and as a global long-haul carrier, our business traffic mix may be different from that from others, who are dependent on the regional movement.

Emirates recently launched an initiative to boost SMEs, and we have seen a very strong response and interest in our global markets (250 new companies signed up to our Business Rewards program in the first 10 days).

This trend was demonstrated by a recent McKinsey report, which expects small and medium-sized businesses to start business travel much faster as a company’s resumption of business travel encourages its competitors’ return to work-related travel.

Global Excellence

Kazim continued: “We have introduced many industry initiatives to bring back travel and gain traveler confidence, including a general money-back commitment, which cost us 8.5 billion dirhams in the past fiscal year, but the biggest difference we have is the ‘Dubai factor’.

We were able to develop a clear strategy for the resumption of operations, thanks to early collaboration with all relevant stakeholders, including aviation, tourism, health authorities and decision-makers.

Noting that the customer’s refund policy, the “Covid 19” coverage, with multi-risk insurance, the generous unified policy for rebooking and no fees, and the extension of the validity of “Skywords” miles and categories, until the most salient factors of the carrier, as well as vital safety.

As Emirates Airlines was the first to implement enhanced vital security measures to protect passengers and frontline workers, in February 2020, even before the World Health Organization declared a pandemic, as well as the start of vaccination to protect its employees.

He pointed out that Miami is the first new passenger destination we are launching since the pandemic (our last new destination was Mexico City on December 9, 2019), and we made our decision based on several key factors, including the strong move we witness the United States.

The opportunity we see in Miami (a gateway to the Caribbean, Central and South America and a major global sailing hub, now linked to Dubai’s own regional ambitions as a regional sailing hub), Emirates has also established a good footprint for its brand, operations and commercial infrastructure in Florida, where we currently operate in Orlando, and before that in Fort Lauderdale.

He added: We now fly to 124 passenger destinations (compared to 143 before the pandemic, ie 90%), and we operate A380 aircraft to 18 cities, with 129 weekly flights on 30 aircraft. In July we resumed our flights to: Nice, Mexico City, Phuket, Lyon, Mauritius and Malta, and seat occupancy is currently over 40% and the target is 70% by the end of the year.

He added: “We have also been working to restore wider connectivity through our codeshare and interline partners, enabling our customers to access and connect from Emirates Airlines points to more than 500 other cities in the Americas, Africa, Europe and Asia, for example, and we have revived our partnership with flydubai.” In August 2020.

Admittedly, for markets like Australia and New Zealand it is very difficult to limit the number of passengers. Currently, demand for merchandise continues to make flights commercially viable, once or twice a week, compared to daily services, 2 or even 3 times previously, and we have been operating in Australia for 25 years and New Zealand for 18 years.

He stated that the “Covid 19” vaccination program in the United States facilitates the normalization of travel, and we see a similar demand from our customers to travel to the United States of America this summer, and also in the other direction of travel, the UAE is also attractive to US travelers: about 336 million doses were given, 50% of the population was fully vaccinated.

In the Emirates, 16.2 million doses have been administered, about 70% of the population is fully vaccinated and the movement is good in both directions. We have recovered 50% of the tourist traffic in the US market and that the coming tourism exceeded 18,000 in July and August.


Kazem said plans are underway to return to our entire network as soon as possible, and we expect to be able to recover 70% of our capacity by the end of this year, and it is difficult to have firm targets in rapidly changing environments. situations, so what we do is focus on our own preparations. We are working with authorities around the world on protocols to resume operations.

At the same time, we keep our aircraft and teams ready for air and ground operations so that we can deploy and restart quickly when the opportunity arises. As always, safety will always be at the top of our list of concerns.


Disclaimer: The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of and does not assume any responsibility or liability for the same.

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