The Social Justice Initiatives That Hurt Ben & Jerry’s

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In August 2018, Ben & Jerry’s Israel organized for Ziggy Marley to speak to the Ethiopian National Project.

What do Ziggy Marley, Ben & Jerry’s ice cream and Ethiopian-Israelis have in common? The answer came during Ziggy’s performance at the Shuni Amphitheater, where he not only wowed the audience but also inspired a small group of teenagers invited backstage by Marley as a participant in the Ethiopian National Project. Marley’s words to “work hard and focus on education” resonated with the ENP SPACE participants, as they all unanimously agreed that interacting with Marley “changed the way they thought about school,” and echoed his sense that “education is of great importance”. paramount importance, and has the power to ensure a brighter future.” Roni Akale, the director general of ENP, complimented Marley on the work of his One Love Foundation and also described Marley’s interactions with the teens as “powerful.” “The kids looked really happy to be talking to Marley,” Akale said, and “they were very proud that he came to talk to them.” The teens also had the chance to hear from David Mashasha, a 7th-year medical student at the Hebrew University in Jerusalem, who is also Ethiopian-Israeli. Mashasha reminded the teens that they all have a huge potential to succeed despite all the adversity they may face.

This connection was forged by Ben & Jerry’s Israel, which chose ENP SPACE as its community project, with ENP receiving a portion of the proceeds from the Ben and Jerry’s One Love flavor sale in Israel. The One Love flavor was created to commemorate the 30th anniversary of Bob Marley’s (Ziggy’s father) album “Legend”. In countries other than Israel, proceeds from the sale of the flavor support Jamaican youth.

I assume the pro-Israel Ziggy is not happy about Ben & Jerry’s point of view to its Israeli licensee and Israel in general.

In addition to supporting the Ethiopian National Project, Ben & Jerry’s Israel has done many other things to promote social equality and diversity in Israel. As the Israeli Ministry of Foreign Affairs recently Posted:

Ben and Jerry’s likes to call itself a social justice company with flavors like “JusticeReMix’d” and “Empower Mint,” but when it comes to promoting social equality and diversity in Israel, that doesn’t seem to be the case. This is what we mean :

🍦 Ben & Jerry’s Israel buys most of its milk from local Israeli farmers. Closing the factory would harm farmers and their families

🍦 Most of the workers at Ben & Jerry’s factory in Israel live in or near the Gaza envelope. They live under constant rocket fire from Hamas and other terror groups in Gaza and are one of the most vulnerable populations in Israel

🍦 The Israeli factory employs Jews and Arabs, Ethiopians, ultra-Orthodox, refugees and other minorities, a symbol of diversity and tolerance. Closing the factory will not promote social justice. It will hinder social justice

🍦 Ben & Jerry’s Israel funds multiple programs that bring Jews and Arabs together and empower some of Israel’s weakest communities. These programs are terminated when the factory closes.

In short, if you really care about social justice and tolerance, please support us and support Ben & Jerry’s Israel and ask Ben & Jerry’s to abide by their commitment to creating an equal and tolerant society for all.

Keywords: Ben & Jerry’s Ethiopian National Project Israel

David Lange

Law graduate David Lange made the transition from working in the oil and hi-tech industry to full-time advocacy in Israel. He is a respected Middle Eastern commentator and analyst who has often been quoted by the mainstream media


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