Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, announced the launch of the tenth session of the International Government Communication Forum on September 26 at the Expo Center Sharjah, under the slogan “Lessons from the past, ambitions for the future , with the participation of senior and elite government officials, experts and influencers in the Communications sector at the local, regional and international levels.
In its two-day meeting, the forum will discuss historical experiences in government communications, the most prominent past stations to date and their transformations, and ten years after its convening, the forum looks ahead to the future of government communications at the regional and global levels. It also discusses the realities of government communication in terms of mechanisms, tools and variables in the patterns and behavior of the masses.
Sheikh Sultan bin Ahmed Al Qasimi emphasized that the tenth session of the forum aims to increase the effectiveness of government communication teams to contribute to meeting all the challenges posed by global changes in the present and future , explaining that choosing the logo of the forum comes as an acknowledgment of the gains of ten years of running the forum, in which we have succeeded in respecting the rules and principles of government communication practice in the UAE and the region so that we are now in a new phase where we look forward to anticipating the future of government communications so that we can take another step in the future of government communications globally in the name of Sharjah and the UAE. Sheikh Sultan bin Ahmed Al Qasimi said: “The specificity of this session stems from the fact that it took place after a global crisis that emphasized the importance of governments’ ability to communicate effectively and effectively with the public. It also called a number of raises crucial questions about the impact of the various challenges on the government communication sectors in official and semi-governmental institutions and international community organizations, and how they will reshape the future of government communication by taking advantage of the experience that government communication teams and specialists have for the responsibility to keep pace with transformations based on forward-looking plans based on current reality, past experiences and tomorrow’s expectations.
During the dialogue sessions, workshops and inspiring speeches, the forum focuses on seven main themes: mapping the historical experience of government communication, especially in times of crisis, examining reality data and building visions, developing mechanisms to be ready for the transformation imposed by changes as a necessity for creating the future and achieving the aspirations of societies, and analyzing the use of government communication Coming into the world with crises and scientific results that establish effective communication mechanisms, in addition to discussing the content industry on social platforms and the extent to which the power of traditional media continues to influence mass communication.
Topics also include a discussion of the future of government communications, its roles, sciences, and methods, and how it maintains its role in delivering messages effectively, especially in light of the information epidemic and contemporary challenges, and an overview of the role of storytelling technology in communicating government communication messages and the extent to which it supports public response, as well as addressing strategies for the impact of government communication teams. data and the mechanisms for studying audience patterns and the magnitude of their psychological response.