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Dr. Vincent Kandarwena’s partnership with Woolworth has grown exponentially as a result of a ‘happy accident’.
A Sydney scientist has revealed how the chain reaction of a “happy accident” increased his partnership with Woolworth to win a deal worth more than $10 million.
Dr. Vincent Candrawinata began working with the retail giant last year after agreeing to buy two products from his brand, Renovatio, which specializes in anti-inflammatory supplements.
The products, which use stimulant phenols from apples, were developed as part of Dr Vincent’s research while completing his PhD at Newcastle University.
Dr. Vincent said the “happy accident” with an existing product sparked the idea of the brand launching its own skincare line, which Woolworths has agreed to start stocking this year.
The idea for the face cream actually came from a creative client, who mixed the powder with water and used it as a lotion.
“Studying with stimulant phenols has always been for something you take internally, but one of our clients tried the powder and used it topically, and it greatly helped the inflammation on his skin,” Dr. Vincent told news.com.au.
“Since then, we’ve created a skincare line,” he said, adding that Woolworths accepted the brand’s face cream and body cream within one year of its initial launch.
“I have confidence in our products, but at the same time I am really amazed,” he said.
Having no training in marketing or business, Dr. Vincent has attributed the explosive growth of his brand to the wealth of certifications it has attracted.
“I think the best form of advertising is people’s testimonials, especially for supplements and vitamins,” he said.
Dr. Vincent said many of his loyal customers spammed Woolworths with requests to stock up on skincare products in the supermarket, which he believes helped make that happen.
The products were initially sold on the company’s website and in many drugstores and health food stores, but are now available at every Woolworths company across the country.
Dr Vincent added that the apples used in the products are sourced from regional New South Wales and every component of the line – right down to the packaging – is 100% Australian made.
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