Businesses undergo changes every now and then, and some of those changes include a design makeover. TikTok user emilyzugay created a viral TikTok series in which she reveals a parody of a new profile picture for some of the most popular companies. Her videos in the series, which date back to early September, have been viewed millions of times.
“I graduated from college with a degree in design, and I’ve redesigned some of the popular logos that we think we can all agree are ugly,” she said in one of her videos with a straight face.
She takes the time to review a company’s logo and point out what works and what doesn’t before showing off her creations for a few different brands.
The first video of her shows some suggestions for: Starbucks, H&R block and Apple.
“I don’t like it,” Emilyzugay said in a flat voice, referring to the Starbucks logo. “I hate this green color, I don’t like this number. I don’t even know who it is. Maybe a president or something. The font is also just tacky and outdated.”
Her redesign features two stars within a pink circle that reads “Starbucks. Cofee.”
“I wanted to keep the integrity of the stars in the original logo because I really think that’s the only good thing,” she said.
TikTok users took to the comments to share their thoughts on the comedic twist of the logos.
One commenter wrote: “I love how you shortened the word coffee. I always thought it was too long.”
“Her humor is so sophisticated I know she’s joking but at the same time I wonder if she isn’t,” wrote another.
“I’ve never felt so entertained,” wrote another TikTok user.
The series took off and companies including McDonald’s, NASCAR, The Washington Post and the dating app Tinder called for a new logo.
“Think the Detroit teams need a rebrand,” wrote the verified TikTok account linked to the Detroit Lions. “I’d like to see your vision before ours.”
She got to work on a new logo, which got her an invitation to a game where she donned a shirt with the “improved” logo.
“Then I did the Detroit football team, the ‘Lines.’ I don’t really understand your logo,” Emilyzugay said, pointing to the blue lion. “It needed to be simplified a bit, so I just cleaned it up. This will look much nicer on jerseys, helmets and merchandise.”
The logo featured five brown horizontal lines with “detroit lines” at the bottom.
Many of the companies expressed their thanks to emilyzugay in the comment section and changed their profile picture to the logo she redesigned for them.
Amazon even made a video on its verified TikTok account with the new logo as Bo Burnham’s Jeff Bezos The song played with a recorder can be heard in the background.
In addition to recreating parody logos for major corporations, emilyzugay is a pet portrait artist, she says. business Instagram account.
News week has contacted emilyzugay for further comment but did not hear back at press time.