When kids lose a tooth, they usually get a few dollars in pocket money, but PR maven Roxy Jacenko’s son had different expectations.
As a child, losing a tooth is quite exciting – it means getting a visit from the tooth fairy, which ultimately means getting a little pocket money.
So when PR maven Roxy Jacenko’s son Hunter Curtis, 7, lost his tooth, he was very excited about the tooth fairy’s visit.
However, the seven-year-old had high hopes for how much he expected to get.
An Instagram video shared by the PR queen showed Hunter putting his tooth in a pouch before revealing he was hoping for some green notes.
“I’ve lost my tooth,” Hunter told the camera.
“What are you doing with it?” asked Roxy, before Hunter replied, “I’ll put it where the tooth fairy can.” [bring me] money.”
Roxy then asked her son, “What kind of money are you looking for?”, to which he answered “$200” without hesitation.
Shocked by his question, Roxy says, “$200?” to which Hunter casually replies “yes,” before continuing to show his mother where in the toy he hid his tooth.
Roxy, the founder of Sweaty Betty PR, shares Hunter and her daughter Pixie, 10, with her investment banker husband Oliver Curtis.
In August of this year, the 41-year-old mother bought her daughter a $270,000 car when the 10-year-old’s toy business was thriving.
While the youngster clearly can’t drive the slick black Mercedes-Benz GL yet, it will be used to transport her between school, home and office, where Pixie takes a firm hold on the two businesses she runs with her mother. as much as $200,000 per month.
Pixie, who has nearly 90,000 followers on Instagram, first went into business when she was just a baby when Roxy launched Pixies Bows in her name.
Fast-forward to May 2021 and the schoolgirl launched her own business idea – Pixies Fidgets – after she jumped on the new sensory toy trend that was flooding schoolyards.
It was a huge success, with the colored silicone bubble popping toys selling out in the first 48 hours.
As a result, Roxy treated ‘super proud’ Pixie and Hunter, who helps pack orders and make purchasing decisions, with the expensive new car.
“I am very proud of her and her brother. Pixie’s idea to add fidgets and sensory toys to her bow business, which many people said wouldn’t be popular, has been a huge success,” Roxy told news.com.au in August.
“The help that both her brother and she give me with buying (every night we work on new style selections and argue about it), packing, restocking, goes way beyond their years, so the new car was a reward.
“We have made a pact, we must continue, work harder. Then it’s a Rolls Royce.”
Roxy also runs the celebrity management company Ministry of Talent and her own accessories company, as well as a content creation company and her latest venture, XRJCelebrations.