Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, today unveiled a striking A380 livery designed to further spread the word of the global event worldwide.
A bold departure from the airline’s traditional white-and-gold livery, this bright blue aircraft livery features large-scale graphics in vibrant green, orange, pink, purple and red, running across the fuselage and intertwining all the way to the tail and fin. eye-catching ring-shaped Expo 2020 Dubai logo. Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The hoods also carry the Expo 2020 Dubai messages and dates of the event.
In addition, the brave Burj Khalifa stunt woman who in the recent viral Emirates ad, carries an invitation to visit the event on both sides of the plane, with a bulletin board reading: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.
Emirates’ iconic red belly branding, which can only be seen when the plane flies over, has been replaced with the occasion-themed ‘Dubai Expo’ orange branding, further increasing visibility and awareness of the event while it will fly to the airline’s A380 network over the next 6 months.
The new A380 livery was designed, painted, manufactured and installed in-house by Emirates teams. The livery was not just an emblem, but an entire paint project and is by far the largest the airline has ever embarked on. It took a lot of planning and ingenuity to ensure that the distinctive design was brought to life and executed flawlessly.
The paint of the A6EEU, the aircraft that was chosen for the color scheme, was completely stripped. Eleven colors were then applied to the aircraft in a careful, methodical order. A ‘wild spray method’, electrostatic spray guns and conventional cup guns were used to apply the different colours, with over 2,500 m² of tracing and masking material. All stencils and tracing guides were produced in-house by the airline’s UV printer and graphics workshop, and took many hours to fabricate and complete. The Emirates Engineering Aircraft Appearance Center teams worked expertly through the challenges of refining the contours and masking to convert the designs into a three-dimensional aircraft, in addition to managing the contrasting colors and intricate background tones in this unique colorway.
Decals were then applied to the hoods and the image of the Emirates Cabin crew holding the bulletin boards next to the aircraft exits.
The process of painting the livery design and applying the decals took 16 days and 4,379 man hours.
Emirates has a long tradition of showcasing special liveries on its Airbus A380 and Boeing 777 fleet, and in the past five years alone, nearly 50 unique designs and 100 liveries have been brought to life by the airline’s team. Special liveries have helped pay special tribute and carry the legacy of the late HH Sheikh Zayed bin Sultan Al Nahyan; bring sports fans closer to their favorite clubs, players and worldwide tournaments; spreading the UAE’s message of tolerance and multiculturalism; raising awareness of the illegal wildlife trade and much more. The innovative work on the colorways has made travelers, plane spotters and the general public look to the sky for inspiration.
The new Expo 2020 Dubai livery will appear on three Emirates A380 aircraft to visually tell the story and reaffirm the themes of one of the biggest global events taking place since the start of the pandemic. The striking blue Expo aircraft will join the 40 other special liveries dedicated to Expo 2020 Dubai, which have jointly flown to more than 130 destinations in the Emirates network since 2018.
The new livery will amaze travelers and convey the message of Expo 2020 Dubai when it heads to Los Angeles on September 29.
Expo 2020 Dubai is the first ever World Expo to be held in the Middle East, Africa and South Asia (MEASA) region and will run from October 2021 to March 2022. The six-month program is packed with experiences for all ages and interests, including a wide range of theme weeks, entertainment and edutainment. Art and culture enthusiasts, as well as food and technology enthusiasts, can discover exhibitions, workshops, performances, live shows and more. Visitors can also stop by their national pavilion for a taste of home or experience the 190 other country pavilions. Emirates shows its own pavilion focused on the future of commercial aviation.