Beautiful on the outside, often illegible on the inside. We don’t want to be too quick to judge, but many of the pavilions we saw at Expo Dubai left us with this impression.
Let’s be clear: we don’t want to say that the content is missing, on the contrary. Sometimes there are even too many. Without a guide, however, it is often difficult to grasp its meaning or to fully understand the technological and innovative result that lies at the heart of this Universal Exposition entitled “Connecting Minds, Creating the Future”. . subdivided into the macro themes of Sustainability, Mobility and Opportunities.
Like tomato pots
For example, it’s not clear why in the United States pavilion at the entrance they make us step on some kind of conveyor belt, as if we were tomato pots to be filled and delivered, and thus cross the whole exhibition path, that’s basically not very appealing and a bit kitschy, at least until the last room, extremely quaint.
Nor is the content of the Dutch Pavilion direct, which, however, has an immersive experience that is really worth trying, worthy of an art biennale. At the entrance they give us an umbrella that we only open in the central hall, while images projected on the umbrellas rain down from the roof of a kind of former factory or former granary. The New Zealand and Singapore pavilions are also based on the emotion of the exhibition path – and thus on the direct involvement of the visitor.
The latter in particular caught our eye because of its green architecture. A large vertical (and horizontal) garden that aims to tell the story of the ingenuity and technologies necessary for the reforestation of the planet, but which for us was above all a regenerating oasis in the infernal heat of Dubai. float boats and hammocks, inviting visitors to dip their feet (an experience we’d rather avoid, though).
desert and technology
From the paradise gardens of Singapore to the sands of the desert of the United Arab Emirates, the huge pavilion is one of the most popular (after all, it is played at home). If you overlook the self-aggrandizing intent of the project, you can appreciate the mix between digital elements and the use of real materials, such as sand that mimics the desert dunes.