When I ran for president, I had a headache

When I ran for president, I had a headache

Fighting for the presidency feels a little out of place. And we should be concerned that all our leaders are subject to him.


In early 2019, Yet in the thick of the presidential campaign, my campaign manager Zac Grumman told me, “We need to give you a different haircut. And update your wardrobe. ”

I said, “Nobody cares what I look like. Bernie looks like a scientist from ‘Back to the Future’. The point is to just stand up for something. People know what I stand for and don’t care about my hair. ”

Zach nodded, “That’s not true. Bernie Old. You are young People worry that you’re wearing a weird button or suit that doesn’t even look right. I’m going to make you a hairdresser and a tailor. ”

I went along. I already had a habit of wearing makeup to appear on television, which I often wore all day. The most irritating thing is to use a hair product again after taking a break for 20 years. Apparently, “Hair Gel” was upgraded to “Hair Wax” in some places, which seemed to improve my old studio line gel at L’Oreal.

Imagine for a second you were transposed into the karmic driven world of Earl. People talk about running for office or presidency as an act of leadership. I’m not so sure about that. I think the fact is that in many cases running for the presidency requires qualities that will make you a terrible leader.

When I was CEO of a test preparation company called Manhattan Prep, I taught classes or organized events without identifying myself as CEO. In such a situation, if people considered me nothing more than a random trainer, it was good for the company. The more it was about me, the less it was about the company.

In my experience, if you see the CEO chasing the press, that person’s company is probably heading for trouble. The energy spent burning your image can almost always be spent on managing your people, overcoming problems, overcoming obstacles, respecting processes, talking to customers, selecting vendors, recruiting team members, and working on new ventures. With Manhattan Prep, doing a good job for every student was the most important thing. The most powerful growth driver would be a satisfied student telling his or her friend, “Hey, this company has done a great job, you give them a try.” That’s the decent thing to do, and it should end there.

In the context of presidential politics, it was the opposite. The job was just to get attention. You will find the press virtually all the time. Interviews and press किंवा or personal events that will hopefully attract the press हे are the work. When I wasn’t on the streets, I would get up on a certain day in the morning and go to the television studio in the morning, go to the office to show some digital commercials, do a lot of interviews, and then go downstairs to a fundraising event that night.

You do a great job on the presidential campaign. But then as the campaign grows, it instantly connects people, most of the time who played a similar role for the second campaign. For me to show up at an event in New York or an event in New Hampshire and meet someone, just say, “This person is now working for you as a Field Organizer / Digital Outreach Specialist / Advanced Team / New. Role.” I thank that person and am sincerely grateful. , But it seemed strangely impractical.When I run my own company, I made sure to interview anyone we hired at any level, because hiring is one of the most important aspects of leadership.

In national politics, it has become clear that you are the CEO as much as you are the product.

The first time I saw it in public, I was amazed. I was in a convenience store in March 2001 with one of my children. A twenty-year-old hipster-looking man said to me, “Hey, are you Andrew Yang?”

“Yes, yes, I am.”

“I am a big supporter of you. Let it go. “

“Thank you.”

This surprised me especially because I was wearing jeans and a hoodie. The fact that people in my prom blazers and dress shirts recognized me was shocking to me. I was fascinated when a young woman came up to me and said, “Are you Andrew Yang? No, no, it’s not you, ”and then left.

Things started to change during 2019 as my public profile grew. After accumulating just $ 642,081 throughout 2018, our campaign raised $ 1.7 million in the first quarter, 2.8 million in the second quarter, $ 10 million in the third quarter, and a staggering .5 16.5 million in the fourth quarter. I remember in the fourth quarter we stood up half of what Bernie did and I ran screaming, “We’re half Bernie!” We had come a long way since last year. On New Year’s Eve 2018 we held a fundraising party in New York in which money was actually lost. Someone asked for their money back. It’s not a good party.

Our media exposure had increased as a result of our fundraising. We had graduated on television from podcasts. Initially it was a political comedy show like “The Daily Show” Or “Patriot Act with Hassan Minhaj” Or “Real time with Bill Maher.” Then there was “The Late Show with Stephen Colbert,” “The View.” And “Late Night with Seth Meyers. Then there were Ellen DeGeneres and Jimmy Kimmel. Jimmy and I compared the notes of playing Ted Cruz in basketball, as Ted had recently accepted before accepting a good challenge from me, and Kimmel had cursed with him as well. Stephen Colbert joked that I went from “regular man Andrew Yang” to “famous man Andrew Yang”. In most cases I went to the show more than once – like “The View” – and when I first met the interviewers were a little skeptical. “Who are you?” But the second time there was a lot of openness and even warmth.

We started spending money to increase my support in Iowa and New Hampshire, both of which exploded for several weeks on air waves. We spent $ 6.6 million on television commercials in Iowa and $ 3.9 million in New Hampshire. TV commercials were something else. The first ad had a lot of images of the planet Earth. I joked with my wife Evelyn that the voice-over for the ad should be something like this: “He’s come from far away on this planet. Andrew Yang – Earth President 2040.

Hours required to record political advertisements. The camera has a lot of lines to read and watch. The words should be exactly thirty seconds or sixty seconds. After you complete the tech, a producer will say, “Hey, that was 28 seconds; Can you drag a little further? “Or” Well, take a more restrained downbeat. “It would take about half a day to record those ads because they would record multiple ads at once, including the entire film crew. And that meant more time in makeup.

It’s a positive weird feeling that there were hundreds of campaign workers who spent millions of dollars trying to look good on you. I joked with the digital team that my pictures must be stuck in their brains when they go to bed at night.

It was enough to go into someone’s head. I was the CEO and founder of the company, but running for office was a different animal. People around me thought of me as either a celebrity or a product that hundreds of employees focused on selling, and everyone in my room started treating me like I was probably a presidential contender. I was getting a crash course on how to deal with very powerful people – and it was weird.

But it was more than just crowding the head. There are psychological consequences of doing this for months.

Historian Henry Adams describes power as “a kind of knot that ends up killing the victim’s sympathy.” This may sound like hyperbole, but it has been proven through years of laboratory and field experiments. Dacher Keltner, a professor of psychology at UC Berkeley, is studying the effects of force on individuals. It puts people in positions of power relative to each other in different settings. He has consistently found that power, over time, makes one more impulsive, more indifferent, and less able to see things through the eyes of others. This makes one rude, more likely to cheat on one’s spouse, pays less attention to other people, and takes less interest in other people’s experiences.

Does it sound familiar? It turns out that power damages our brains.

It also appears in brain scans. Sukhwinder Obi, a neuroscientist at McMaster University in Ontario, recently examined brain samples that were powerful and not so powerful in a transcranial-magnetic-stimulation machine. He found that those who have the power are impaired in a particular nerve process – mirroring – that leads to empathy.

I am a parent, and one thing you consistently find with children is that they reciprocate what you do. You smile, they laugh. You laugh, they laugh. In powerful people in different settings, their impulse to reflect emotionally is being shown. Likewise they lose the ability to put themselves in another person’s shoes.

Lord David Owen and Jonathan Davidson called it the “Hubris Syndrome” – a disorder of years in power and a minimal limit on the leader. Its clinical features include hatred of others, loss of reality, negligence, and display of incompetence. Lack of empathy is part of the package.

Perhaps the most annoying thing is that the powerful in the laboratory settings can not overcome this shortcoming even if asked to try. The subjects in one study were told that their mirroring impulse was the point and to make a conscious effort to relate to the experiences of others. They still couldn’t. Effort and awareness did not make a difference in their abilities.

Suzanne Fiske, a professor of psychology at Princeton, argues that this change in attitude is favorable and is meant to help efficiency. If you become powerful, you need to read other people less because you have the resources. The need to show empathy is behind you.

One of the behaviors that helped some people relate to others was to remember the time when they felt powerless. Maybe that’s why so many of our leaders seem to remember their humble beginnings, because we feel that if those experiences are intrinsic enough, they can resist getting out of their contact. It could also be that leaders – for example, women – who were constantly neglected in one way or another, could be perceived as more sensitive even after ascending to power.

On the way to the campaign, I can clearly see how politicians grow rather than get in touch. You spend time with dozens of people whose schedules and activities revolve around you. Everyone asks you what you want. You work on the scene; The scene becomes your role. Empathy becomes voluntary or even useless. Leadership becomes a form of leadership.

The process by which we select leaders brings fairness and reduces the capacity we need in them. It is also cumulative; The more you are in it, the more likely it is that the effects will occur over time.

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