And the 6ft 3ins star insists he is the complete striker because he can ‘have a little bit of everything’.
Lukaku, 28, returned to Chelsea this summer for a record transfer worth £97.5 million.
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And he has got off to a flying start with four goals in nine appearances.
But the attacker fired a clear message to those who pushed him into a specific type of player.
Belgium’s 100-cap Lukaku told Uefa.com: “The way I’m built – I’m quite tall – everyone thinks I’m kind of a target: just hold the ball and be a target striker.
“But I’ve never played that way and I hate it.
“My greatest strength is that I am dangerous when I am in front of the goal, because then I rarely make wrong choices.
“After passing the ball, I know where to position myself in the penalty area.
“I can do a little bit of everything and in some games when I know there is a lot of space behind the defence, I play differently.
“The reason I’m so productive [in front of goal] is because I can do a little bit of everything.”
Lukaku has already shown his versatility in front of goal this season.
Against Arsenal, his positioning was perfect for tapping in from close range.
With his double past Aston Villa, the ex-Inter Milan ace demonstrated pace to get behind before calming down to cut in and finish, adding a second with a powerful strike into the top corner.
And in the win over Zenit, Lukaku rose brilliantly and headed in Cesar Azpilicueta’s deep cross over the back post.
However, he has now gone through five games without a goal – and former boss Antonio Conte insisted Chelsea don’t know how to make the most of their number 9.
It is very difficult to find a player who is both a target and a player who can also run from midfield
Conte, who led Lukaku at Inter, said: “I don’t think Chelsea have quite figured out how to use him yet.
“He’s a very specific striker. If he puts Lukaku in the box, he’s dangerous. However, if he starts from midfield, he’s incredibly fast.
“It’s very difficult to find a player who is both a target but can also run from midfield.”
But Conte’s comments did not go down well with Thomas Tuchel, who replied: “I am not offended, he has every right. He’s in the TV studio. I even saw it while showering before the game at the hotel.
“I saw him talking about us and I saw all the pictures between Romelu and our players from the game to Tottenham.
“They were talking about Romelu’s link-up, and how strong he is and how much he scored, so they praised him.
“I see, but it’s not a Romelu Lukaku problem.
“The other teams have changed their structure to close Romelu, but there are solutions for that. We are working on it
ROMELU LUKAKU “hate” to be labeled a target who brags about goals.