Noor City: discover Egypt’s ‘smartest city’

Noor City: discover Egypt’s ‘smartest city’

C. Talaat Mustafa Group

Egypt’s Talaat Moustafa Group (TMG) is now at the forefront of yet another innovative revolution: a homegrown technological era that promises to redesign and redefine modern Egyptian lifestyles.

Norwegian City is a measure of Egyptian ingenuity and TMG’s most ambitious project to date. This smart, eco-friendly city has been marked as the first of its kind in the region, “positioned as one of the” [biggest] successes on a large scale,” said the Boston Consulting Group. Located on the outskirts of Egypt’s new administrative capital, Noor promises to be Egypt’s turning point for technological integration into the urban space.

Spanning over 21 square kilometers, Noor is a labor of love and intensive planning by several international design firms, including SWA, SASKI, Perkins Eastman and BCG. From digitized workplaces to smart home implementation, there is hardly a corner within Noor City that is not based on the latest technologies of the 21st century, with the intention of simplifying and preserving comfortable living.

With most facilities, transportation and shops accessible through a mobile application, residents are encouraged to use the 5G network available throughout the city for the first time in Egypt. Noor’s mission is to lay the groundwork for future 5G-enabled fourth-generation cities, an unparalleled leap forward for Egyptian urban development, while enhancing the ‘contemporary community lifestyle’, putting health and safety above all else for its residents.

C. Talaat Mustafa Group

Units and Personal Well-being

Like other TMG projects, Noor City offers a wide range of homes tailored to individual preferences. From detached villas to townhouses and lavish apartments, all units are furnished with a complete, fully equipped smart setup; everything within the property can be controlled via mobile application and smartwatch. Each unit comes with smart IOT systems to monitor home security, health and air quality – all of which are embedded in the property before purchase.

Smart devices – such as automatic blinds, smart lamps and an AI cleaning robot – are provided to ensure the greatest convenience. This data-driven environment has been carefully designed to make each resident fully aware of their environment and the ability to track personal and professional performance. Home working and collaboration capabilities are facilitated by the inclusion of technologies such as Amazon’s Alexa and smart screen televisions controlled via personal devices.

You also no longer need a house key; each unit is accessible with facial recognition.

The architecture of Noor City is one of simplicity and elegance; the sharp grays of the villas are set in large patches of green. It offers individuals all the hallmarks of a successful city, without the noise, chaos and collateral of downtown Cairo. Instead, residents get the ideal view of extensive gardens and a lasting sense of tranquility and comfort.

As part of the city’s “wellness loop” and integrated green systems, several venues are available such as exhibitions, playgrounds and entertainment venues.

TMG has adopted this technology culture and offered potential residents an unprecedented opportunity to book their units online. This ecommerce website Not only can individuals view, book and buy real estate, but it also gives them the opportunity to chat live with TMG real estate professionals 24 hours a day, in a personal private conversation.

C. Talaat Mustafa Group
C. Talaat Mustafa Group

Smart District and sustainable mobility

Noor City is committed to sustainability and green living; with its own power coming from solar panels, the city can use street lights, e-bikes and electric vehicles with little to no CO2 emissions. Think of smart drainage management and neighborhood circulation systems that ensure that no water is wasted during consumption; As part of its circular economy, Noor City ensures that waste is used productively and without harming the immediate – and grand – environment in which it resides.

The city’s ‘Smart District’ concept ensures that people everywhere within Noor have access to free internet and on-demand transport.

Artificial intelligence (AI) is used liberally and can be seen in AI-run restaurants, staff-free cashless stores and virtual reality fitting rooms where customers can try on different outfits without the hassle. Similarly, Augmented Reality (AR) shopping makes it possible to test furniture prior to purchase. Drones are used to deliver products, completely taking the middleman out of the experience.

Norwegian City is a valley of communal hiking trails, topography (hills, valleys, plains) and bike paths that allow residents to enjoy the clean, pristine outdoors in a way most Cains haven’t experienced in years. Every necessary location is a five-minute walk from any neighborhood cluster, taking advantage of that sense of privacy, security, and obnoxious grocery shopping.

Egypt’s technological revolution has so far been a steady uphill battle; TMG’s Noor City is a bold attempt to challenge that. It is a leap forward for creative sustainability and ultra-modernization, proving that it is possible to pursue avant-garde and technological, without renouncing a love for the environment and the people within it.

In a world of speed, safety and sustainability, Noor City is ahead of its time.

This article is sponsored.

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