Tim Cook’s Staff Memo to Apple Employees

Steve Jobs died in October 2011 at the age of 56.

On the 10th anniversary of Steve Jobs’ death, Apple Inc. Chief Executive Officer Tim Cook told employees that the visionary co-founder would like to see what the company will develop further.

The comments in the internal memo, obtained by Bloomberg News, came along with other efforts by the company Tuesday to commemorate the anniversary. Apple replaced its homepage with a tribute to Jobs and published a letter from Jobs’s family. Cook also posted a video of Jobs on his Twitter account.

Cook’s full email to staff is here:


Today marks 10 years since Steve passed away. It is a time to celebrate his life and reflect on the extraordinary legacy he left behind.

Steve believed that “people with passion can change the world for the better.” That’s the philosophy that inspired him to create Apple. And it lives in us today.

Steve was so many things: brilliant, funny and wise, a husband, a father, a friend and, of course, a visionary. He challenged us not to see the world for what it was, but for what it could be. And he helped so many people, myself included, to see the same potential in ourselves. Not a day goes by that I don’t think about him.

This year, like every other year, we are reminded of the great impact our products have on the world. I feel so lucky that we spend our days creating wildly innovative tools that connect people, inspire them to think differently and empower them to make their own dent in the universe too. It’s one of the many gifts Steve has given to all of us.

I wish Steve was here to see how his spirit lives on in all your great work. But most of all, I wish he could see what you’re about to do. Steve once said that his proudest achievements were the ones yet to come. He spent every day imagining a future no one else could see and worked relentlessly to bring his vision to life.

Steve was a special character, but he taught us all how to fly. I miss him, and I will always cherish him.


Jobs died in October 2011 at age 56, two months after stepping down as CEO and appointing Cook as his replacement.

Cook, now 60, could remain in his current position until at least 2026 based on stock payouts and other factors, and the company’s management includes a variety of potential successors


Source link

Leave a Comment