Oppo wants to be a real alternative in the ‘brand-conscious’ UK market

Oppo may not be as well known to UK consumers as Apple and Samsung or even Huawei, but its status as the world’s fourth largest smartphone maker demands respect. According to Gartner, the Chinese producer has a global market share of 10.2%, boosted by an astonishing growth rate of 42.4%

Like its compatriots Vivo and Xiaomi, Oppo has traditionally been boosted by strong demand in its home country and other parts of Asia thanks to handsets with affordable features. Western Europe was the logical next step in the pursuit of growth.

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