There was a time, about ten years ago, when it was very difficult to watch the English Premier League in the United States. The TV deal was split between a few entities, including ESPN and FOX Sports. In 2013, that changed when NBC took over all the television rights to the top spot.
Today it was announced that NBC has managed to fight people like these groups, as well as CBS Sports, to retain the television rights until 2028.
The first deal was for an estimated $ 250 million over three years. At the time, it was seen as a risk given the sport’s popularity as it grew, it was surpassed by the “big four” professional leagues of North America. With this deal now at $ 2 billion. over six years, it is safe to say that NBC believes the investment is worth it.
NBC’s coverage has largely been good, although their launch of the streaming service Peacock certainly caused irritation among fans given the clumsy nature of the application and the initial confusion as to what level of subscription someone needed. On some levels, it was worse than NBC’s original offering, NBC Gold, where every match could be watched and live statistics were available if one chose to watch them.
The NBC Sports Network also shuts down at the end of the year, and the USA Network becomes the mother ship for EPL coverage. Still expect to watch matches on any number of channels owned by NBC Universal, especially on Championship Sunday. For now, that means each club will pick up 9 million. USD extra in TV revenue and reports of a possible TV deal with a split network are officially dead. The Premier League seems to be happy to stick with NBC (the money certainly helps) and those clubs are only getting richer.