Starbucks, Amazon opens store without box in Manhattan

Starbucks and Amazon are teaming up for a grab-and-go store format in New York City.

The Seattle-based companies are opening their first Starbucks Pickup with Amazon Go location on Thursday in Midtown Manhattan.

The store is located at 59th Street between Park and Lexington Avenues. At least two new New York stores are planned for next year.

The stores offer the full Starbucks menu prepared by Starbucks baristas as well as prepared salads, sandwiches and snacks from Amazon Go. There is also a lounge area with tables and work areas.

Customers can order drinks and food using Starbucks’ app or shop the Amazon Go section, which automatically counts items added to the shopping cart so customers don’t have to queue to check out.

An image provided by Starbucks shows a self-payment station at a new location in Midtown Manhattan.

An image provided by Starbucks shows a self-payment station at a new location in Midtown Manhattan.

The new Starbucks Pickup with Amazon Go is designed to give our customers an experience that provides convenience and connectivity in an effortless way, “said Katie Young, senior vice president of global growth and development at Starbucks.

The effort is part of a larger shift in store formats for Starbucks. Last year, the company announced it was speeding up a plan to close 400 underperforming stores and replace them with smaller pickup locations or stores focusing on curb or drive-thru service. Even before the pandemic, Starbucks said 80% of its US customer transactions were on-the-go orders.

Amazon, meanwhile, has expanded its physical presence. The company began opening Amazon Go stores in 2018; it now has more than 20 in Seattle, Chicago, San Francisco and New York. The company also opened a major Amazon Go grocery store in Seattle last year.

Store details
Opening hours: Monday – Friday at 06.00-22.00; Saturday – Sunday at 6 – 21
Address: 111 E. 59th Street, New York, NY (59th between Park and Lexington)

DETAILS ABOUT HOW TO ORDER IN THE NEW STORE

With the Associated Press.

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