The Durham entrepreneur hopes to be able to help other colorful women brand their business

DURHAM, NC (WTVD) – A Durham entrepreneur with his own branding company is set on helping other colored women succeed.

As many people, especially women, leave their jobs in the midst of the pandemic, Kiara Lyles from Natural Boss Creative offers helpful tips for those who want to change careers or finally start something for themselves.

“It takes nothing to just do it,” Lyles said. “You only fail if you do not.”

Lyles, self-taught through what she likes to call YouTube University, launched Natural Boss Creative as a bachelor’s student at North Carolina A&T and helped other young, budding entrepreneurs make business cards and flyers.

In her youth, she began hiring more experienced business owners and offered solid services, but with little knowledge of messaging.

“She did not have a website, she did not have branding so she could sell out and sell out as she had – that was the moment for me where I was, as if I could really do this – I can really help people with their businesses, “Lyles said of one of her early clients.

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Lyles has targeted its business at other colored women and women-owned service-based businesses.

“Myself as a colored woman, I have seen some of the disadvantages that women have, whether it comes to meeting men or as colored women just meeting everyone who is not,” she said. “Being able to set them up for success, it gives me a different type of joy.”

Lyles noticed close to the beginning of the pandemic that many customers were eager to invest in themselves.

“They wanted to get their branding in order so they could charge more so they could leave their jobs eventually,” Lyles said.

If this sounds like you, Lyles has some tips for getting you started.

“I would say it’s first and foremost about being yourself,” she said. “If they can not trust you, if they feel you are putting a facade on for them, then they will not work with you.”

Lyles also warns against focusing on what other people in your industry are doing – you could lose your momentum.

“Your journey is your own,” she said. “It’s very easy to get caught up in the successes of others.”

Finally, you need to know your target audience.

“I always tell my clients that marketing to everyone is marketing to no one,” she said.

Lyles has worked with more than 100 customers since the launch of Natural Boss Creative in 2018 and currently takes about two each month.

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