Dyson delivers virtual reality in a new twist for home shopping

FILE PHOTO: A Dyson logo was seen on one of the company’s products presented during an event in Beijing, China on September 12, 2018. REUTERS / Damir Sagolj

LONDON (Reuters) – Dyson, best known for its revolutionary bagless vacuum cleaners, will allow customers to test their hair dryers, straighteners and stylers from the comfort of their homes through virtual reality.

Dyson Demo VR is built with the same visualization and simulation technology that the British company’s engineers used to prototype, test and develop new products and software.

James Dyson, the company’s founder and chief engineer, said VR was a way to improve people’s understanding of Dyson products.

“We’ve been leveraging powerful virtual reality technologies to develop new products in our labs for many years, now we’re using the same technologies to reinvent how people explore our products,” he said.

Consumer goods companies are testing new online and virtual ways of interacting with customers in anticipation of the creation of the meta-verse, a VR concept that entered the mainstream last month when Facebook renamed itself “Meta”.

Dyson said in a statement that its virtual reality showroom was an extension of sales directly to consumers through its 318 stores and website and will be available via VR headset Oculus’ headset store from Friday.

Ecommerce Director Sean Newmarch said demonstration was an important part of showing how products worked and that Dyson Demo VR will in future incorporate a fully integrated ecommerce solution and the ability to talk to a real seller.

Newmarch said it would launch with Dyson’s hair care products, with its floor care range set to follow.

Reporting by Paul Sandle; Editing by Alexander Smith

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