“Mental health is something that is very close to my heart.”
Selena Gomez wants to tear down the stigma surrounding mental health, so she teamed up with her mother, Mandy Teefy, and Newsette co-founder Daniella Pierson to launch WonderMind, a new platform to do just that.
In a speech to Entrepreneur, the trio said they were inspired to create WonderMind after discussing whether more could be done to normalize mental health conversations and shared a common concern that the many wellness startups and apps were muddling the water .
WonderMind launches in February 2022 and will offer podcasts, interviews, a daily newsletter, articles, resources and a variety of other content. The media company will also invite guests, such as therapists and celebrities, to share their stories and discuss mental health.
Gomez, who was diagnosed with bipolar disorder and speaks openly about his struggles with depression and anxiety, believes people need more online safe haven that fights shame and stigma about mental health.
“We wanted to create something out of the box that gets into the dirt, what could really help people,” remarked Mandy, who was also diagnosed with bipolar disorder.
The trio says WonderMind will adopt a more accessible and comfortable tone similar to that of entertainment and lifestyle content. The plan is to eventually expand to other forms of media, such as books, TV shows and movies.
“Mental health is something that is very close to my heart,” Gomez shared on Instagram when she announced her new venture. “It’s so important to have places where people can meet and understand that they are not alone in their mental fitness journey.”