Two months after launch, the iPhone 13 series is experiencing unprecedentedly low depreciation levels, according to research from SellCell.
SellCell‘s research, based on data from 45 repurchase providers, shows that the iPhone 13 has the best value retention of any iPhone in the first two months after launch. Overall, the iPhone 13 models have only fallen by 25.5 percent on average. By comparison, the iPhone 11 series lost 44.6 percent of its value, and the iPhone 12 series lost 41 percent of its value in the same period after launch.
Between the first and second months after launch, the iPhone 13 models fell by just 0.6 percent on average, with a depreciation of 24.9 percent at the end of month one and depreciation of 25.5 percent at the end of month two.
Some iPhone 13 models even regained value after an initial drop in value after launch. The iPhone 13 Pro Max with 1 TB of storage regained 1.4 percent of its value, the 512 GB model regained 1.7 percent of its value, and the 128 GB model regained 1.8 percent of its value. The iPhone 13 Pro did even better, with the 128 GB model regaining two percent of its original value and the 256 GB model regaining 4.6 percent of its original value.
The iPhone 13 mini was the largest depreciation in the series, with the 128GB and 256GB models losing five percent and 7.5 percent, respectively.
The reduced depreciation rate can be attributed to setbacks such as component shortages, production cuts and shipping delays, which reduced the availability of the iPhone 13 models and pushed up the price of used devices. Until Apple begins to meet the demand for iPhone 13 models, SellCell speculate that there may be even more value recovery until the end of 2021.
It is said that the iPhone 14 will hardly take advantage of such unusual factors to suppress its depreciation rate after launch, making it likely that this depreciation trend will be the slowest in some time.