Voice-Based Marketing Automation (VBMA) is gaining momentum with groundbreaking IVR solutions

DUBLIN, November 24, 2021 / PRNewswire / – The report “Marketing Automation – Global Market Trajectory & Analytics” has been added to ResearchAndMarkets.com’s offer.

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Global Marketing Automation market to reach $ 6.3 billion by 2026

In the midst of the COVID-19 crisis, the global market for Marketing Automation is estimated at $ 3.9 billion in the year 2020, is expected to reach a revised size of $ 6.3 billion in 2026 and grew by a CAGR of 8.6% during the analysis period. Cloud, one of the segments analyzed in the report, is expected to grow at a CAGR of 9.6% to reach $ 4.6 billion at the end of the analysis period.

The growth of the global is set to be driven by the rise of digital advertising, the growing use of the Internet and other technologies, and the growing popularity of social media. Businesses are increasingly relying on digital media marketing techniques, such as search engine marketing, social media marketing, online advertising and mobile advertising, while continuing to engage in traditional channels to gain benefits from both worlds.

Ensuring that the brand is accessible, relevant and consistent on social media is difficult for different companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring the effectiveness of social efforts, and engaging with customers. These issues have paved the way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to create profits.

After a thorough analysis of the business consequences of the pandemic and its induced economic crisis, growth in the On-Premise segment is adjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for 37.3% of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.

The US market is estimated at $ 1.2 billion in 2021, while China is expected to reach $ 898.4 million by 2026

The market for Marketing Automation in the USA is estimated at US $ 1.2 billion in the year 2021. The country currently accounts for a share of 29.31% in the global market. China, the world’s second largest economy, is expected to reach an estimated market size of $ 898.4 million in the year 2026 after a CAGR of 10.6% through the analysis period.

Among the other notable geographic markets are Japan and Canada, each forecast to grow by 7.1% and 7.4% respectively during the analysis period. Within Europe, Germany is expected to grow by approx. 8.3% CAGR, while the rest of the European market (as defined in the study) will reach $ 989.3 million at the end of the analysis period.

In the United States, the onset of the COVID-19 pandemic led to a significant impact on digital advertising in the early part of 2020. But in the second half of the year, political parties’ holiday season and advertising spending helped offset the losses recorded earlier in the year. Digital advertising costs therefore increased in double digits for the year.

The increase in online shopping, home delivery and connected TV helped maintain market growth. Prosperous economies, growing employment opportunities, rising income levels, continuous development of mobile markets, rising 4G penetrations and increased purchasing power in major countries are driving growth prospects in Asia-Pacific territory.

Key topics covered:

I. METHODOLOGY

II. SUMMARY

1. MARKET OVERVIEW

  • The rise of Digital Advertising is the cornerstone of the growth of marketing automation strategies

  • The race between viruses and vaccines is intensifying. In the midst of this chaotic battle, where is the world economy heading in 2021?

  • These are times when there are many questions and few answers

  • So how fast or slow are we moving?

  • While India is burning in the midst of a deadly double- and triple mutation-driven second wave, it is clear that equity is not part of global policy to tackle COVID

  • Advances in vaccinations, why should companies worry?

  • With the IMF’s upward revision of global GDP forecasts for 2021, most companies are bullish around a global economic comeback

  • A retrospective review of the year 2020 as the worst year in human history that left the world in disarray and industries and markets

  • How is marketing and advertising affected by the pandemic, and what is the new normal?

  • Changing digital marketing strategies in pandemic times

  • Pushed by the pandemic to survive, companies are struggling to expand their online presence

  • Digital and personal experience wins out

  • Marketing Automation – Definition, scope, benefits and significance

  • Recent market activity

  • Innovations

  • World brands

2. FOCUS ON SELECTED PLAYERS (252 selected in total)

3. MARKET TRENDS AND DRIVERS

  • As social media marketing becomes mainstream, the time has come to introduce automation technology solutions

  • Spectacular increase in e-commerce and mCommerce strengthens the business foundation for marketing automation

  • Pandemic fast forward e-commerce growth

  • E-commerce providers increase the introduction of e-mail automation technology and solutions

  • Mail users (in millions) in the years 2020, 2022, 2024 and 2026

  • Voice-Based Marketing Automation (VBMA) is gaining momentum with groundbreaking IVR solutions

  • Customer Service Automation is the first step towards shaping brand experiences

  • Gains in automated telemarketing

  • Healthcare Consumerism drives demand for IVR in the healthcare sector

  • Prescription refills through IVR are gaining prominence in the competitive pharmaceutical retail market

  • Big Data’s role in marketing automation is getting bigger

  • Chatbots or virtual assistants rise high above the horizon

  • Machine Learning and AI-assisted platforms to customize customer experiences

  • Cloud-based marketing automation to gain prominence as companies increasingly reach customers via digital channels

  • Growing focus on mobile-first-approach creates solid opportunities for mobile marketing automation

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information on this report, visit https://www.researchandmarkets.com/r/hr9d0u

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