Michelin-starred chef James Knappett relaunches George Pub in Fitzrovia

One of the most decorated and creative London restaurant groups of the modern era will continue their exploits in the realm of gastropubs in 2022, when JKS – the group behind Michelin-starred Mayfair hotspot Gymkhana – opens its second pub, George in Fitzrovia, with kitchen Chef James Knappett and customs officer Dominic Jacobs.

Today, Thursday, November 25, “will see the reopening of the historic Fitzrovia pub, George on Great Portland Street,” a statement read. Customs officer Dominic Jacobs, culinary director

This is the second time this year that JKS has partnered with Knappett at two Michelin-starred Fitzrovia restaurants, Kitchen Table and Jacobs, after the group reopened the Cadogan Arms on King’s Road in Chelsea earlier this year.

George is a three-storey listed building from the 18th century, which has been extensively restored and given a brand overhaul by JKS and the agency Dynan Design Studio. The pub reopens in two phases: First, the ground floor opens as a pub-proper, serving draft beer, craft beer, cocktails and wines on tap along with a “substantial whiskey collection that nods to the pub’s historic patrons, including Dylan Thomas and Brendan Behan.”

“The sympathetic ground floor restoration has focused on enhancing the venue’s rich listed architecture and honoring its 18th-century roots through art, design and architectural features,” Jacobs said.

A pub-food menu, designed by Knappett, will include British classics like a classic Plowman’s; pheasant and pistachio terrine; scampi and chips with mushy peas; and rhubarb crumble with cream.

In the new year, Upstairs at The George opens as a more formal sit-down restaurant from Knappett. No details about this place have yet been shared, though it is unlikely that Knappett himself will be in the kitchen, such are his commitments at Kitchen Table.

JKS Restaurants, includes some of the most well-known, cult-followed and well-respected brands in the city, including Gymkhana, Trishna, Brigadiers and Hoppers; it is the leading investor in Bao, Lyle’s, Kitchen Table, Berenjak and Sabor. It retained its six Michelin stars and three Bib Gourmands in recent Michelin guides.

In 2021, the group has opened Bibi in Mayfair, Bao in Shoreditch, Viet Populaire in Chinatown and will relaunch the high-profile Arcade food hall in the early part of 2022 (after the opening in November was delayed.)

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