Spotify welcomes TikTok with vertical feed of music videos

We’ve seen several apps like Instagram and YouTube copy the TikTok style with a vertical short video feed, and now Spotify is joining this list as well. The company has tested a new feature in its mobile app that basically adds a vertical feed of music videos that users can scroll through to find something they like.

The feature was first noticed by Chris Messina (via TechCrunch) in the beta version of Spotify for iOS, which is available on TestFlight. A new icon in the app’s tab bar leads users to a new vertical video experience, where they can swipe up or down to watch short video clips.

In addition to scrolling, there is also a like button and another to check information about that song. Messina believes that Spotify will benefit from another existing feature called Canvas, which lets artists make short videos of their songs. However, not everyone seems to have liked this feature.

Launched widely in 2019, Canvas allows artists to create videos that accompany their music on the Spotify app. The feature had mixed reviews from users, as some reported that they only preferred to see the static album cover when listening to music, and found the video and its looping images distracting. But others said they liked it.

Spotify declined to give further details about the vertical feed of music videos, but the company confirmed in a statement that it has “explored the idea of ​​a vertical video feed”, but that does not mean the feature will see the light of day for everyone.

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