Credit: Train Fitness
The company’s founders promise Train as the world’s first app that can record exercises and track reps
There are many reasons why one can move to Vancouver from Toronto. But for Andrew Just and Antoine Neidecker, COVID was the breaking point. The couple, who met at McGill University, had come up with the idea of launching an AI-based fitness training app and were preparing to do so from Canada’s largest city.
“Obviously, starting a fitness company in the middle of a global pandemic is not the easiest thing to do,” laughs Just. “Counter centers were closed in Toronto, with no predictable openings at some point. For some reason, Vancouver seemed to ride a little better on the COVID wave. So we picked up the entire company and moved to Vancouver so we could access fitness centers. to test and build the app. “
It has not been long before the duo made their acquaintance here. Train Fitness, officially launched in September and billed by Just and Neidecker as “the world’s first app to record exercises and track reps,” took second place and a $ 60,000 prize at the October New Ventures BC competition.
READ MORE: The New Ventures BC competition announces its 2021 winners
“COVID has created this kind of renaissance of where fitness takes place,” argues Just. “Two years ago, when I went to work out, I went to the gym four times a week; thats it. People have learned to live without gyms now. Everyone is talking about what the return to work and office looks like in the post-pandemic era. But what does the return to fitness really look like? ”
Trains Apple Watch app makes it easy for users to track their workouts, whether in a home gym or in the park or elsewhere, and send them to their friends or trainer.
“If you look at how it worked a year ago, a client would come in, talk to their coach and say, I did this exercise and that, and so on,” Just explains. “Now coaches can look at the data and say I can see that your rest time was too long here, I can see that your acceleration on your squat on your seventh rep was high enough so I feel comfortable pushing you in. It allows them to have those virtual eyes on their client at all times. “
So far, the duo have kept marketing and social media to a minimum as they continue to perfect the app. But the feedback has been good. “We see every day that people have logged on to their 30th or 40th workout,” Neidecker says. “People start using the app every time they exercise – that’s the primary goal right now.”
However, the end goal is high: Train aims to do for squats and lifts what some well-known names have done for cardio. “If you asked me if it takes six months, I would have said: We want to be the leading app that optimizes individual workouts for people – log in, set fitness goals, build optimized workouts with the right amount of weight, repetition times, sets “Whatever it is,” says Just. “It’s still very true, but our vision has grown beyond it.”
Like some of the more popular names in personal training, Train seeks to move toward the social side of things, according to Just. “If you look at the cardio field, whether it’s Strava or Zwift or Peloton or Fitbit, all of these companies have done remarkable things to build a fitness community around cardio,” he says. “But it just does not exist for strength training right now. We want to be the first to bring a broader social community to strength training, to help people hold each other accountable, to support each other in their fitness goals. “