Wendy’s Spicy Nuggets will soon be all over the UK

Popeye’s fried chicken sandwich may have received the roses and created the cows from its shiny new Westfield location, but it’s rival US fast food chain Wendy’s that is speeding up its UK expansion plans after its executives revealed the success of their Reading and London openings this summer .

As both the Financial Times and Big Hospitality report, Abigail Pringle, Wendy’s development manager, said the group will now aim to open 50 new restaurants by 2022 after first promising the more modest target of 10 locations ahead of the first series of openings earlier. this year. Pringle told FT that revenue at locations in Reading, Oxford and Stratford in London had been at levels ‘far more’ than expected at £ 40,000 a week.

Like Popeyes, which has set an ambitious target of 350 UK sites in the coming years, Wendy’s makers want to top it by opening 400. By comparison, there are 1300 McDonald’s in the UK; there are 900 branches of KFC.

Last week, when Popeyes made his debut at Stratford’s Westfield Mall, Wendy’s opened a fourth British restaurant in Croydon, south London; and will soon open in Brighton, Romford and Camden.

The company is known for Twitter stunts, spicy nuggets, baconators and frosty drinks, which Eater NY critic Ryan Sutton has called “truly the typical American fast food dessert.”

It previously operated restaurants in the UK – in 1980 and then again in 1992, but went out of business in 2001 “and said real estate costs were too high and it was necessary to focus on its core business in the US,” reports FT.

A combination of the collapse of so many of Britain’s largest casual dining chains in recent years, combined with the pandemic and Brexit, has reshaped the low-lying landscape, giving those who can afford to grow big the opportunity to do so quickly. And of course, brands’ ability to use social media means they no longer land in new territories with a standing start. Just look at these guys.

Leave a Comment

Advertise