Digital Customer Journey Analytics provides a hyperpersonalized customer experience

DUBLIN, November 26, 2021 / PRNewswire / – The report “Digital Customer Journey Analytics Provides a Hyper Personalized Customer Experience” has been added to’s offer.



Digital customer journey analytics refers to the collection, aggregation, and analysis of customer data (e.g., the frequency of online purchases) on digital channels that enable companies to better understand customers, improve their experience, and make interactions more meaningful.

Digital analytics tools enable organizations to get a complete overview of customer interactions across mobile and web and create frictionless and enhanced digital customer journeys. As the “digital experience” is becoming an important competitive differentiator for companies, many are considering how to improve their digital experience and become leaders in the digital market. Digital analytics solutions are becoming crucial for organizations to differentiate themselves from the competition.

Digital activities are easier to record, capture and measure than physical face-to-face interactions. This creates an opportunity for organizations to obtain deeper, richer and more complex information about customers, their brand perception and the market. Yet, despite these benefits, customer journey analysis is not optimally utilized by most organizations. This is because the tools available in the market, as well as their benefits, are not well known. In addition, many organizations find it difficult to cure data and break down data silos, limiting their ability to maximize the value of analytics tools.

This report examines how the digital market for customer journey analytics is evolving with transformative technologies such as artificial intelligence (AI), machine learning (ML) and others. It also discusses key market players, future trends, market growth drivers, constraints and provides relevant recommendations to end-user organizations and technology providers.

Covered companies:

  • Amplitude

  • Content square

  • Full story

  • Digital Glassbox

Key topics covered:

Solution overview

  • Definitions

  • Introduction to Digital Customer Journey Analytics

  • From bricks and mortar to digital customer journeys

  • The importance of digital customer travel

  • From CX data to actions

  • Digital solutions used today

  • Priority for investments in IT solutions

  • Competitive advantages of solutions

Decision Factors and Investment Strategies for Buyers, 2021

  • Key measurements for digital customer journey to consider

  • Digital Customer Journey Analysis Tools

  • The Impact of Analytics on Digital Customer Journey Management

  • Design of a digital CX strategy

  • Digital Customer Journey Analytics Use Cases

Key considerations and growth opportunities for suppliers

  • Factors affecting the growth of Digital CX

  • Key Considerations for Suppliers

  • End-user organization preferences

  • Growth drivers

  • Growth restrictions

  • The future of digital customer travel

Digital Customer Journey Analytics Provider Profiles

  • Digital CX Analytics Provider Profiles

  • Supplier Profile – Amplitude

  • Supplier Profile – Contentsquare

  • Supplier Profile – FullStory

  • Supplier profile – Glassbox Digital

Growth opportunity universe

  • Growth Opportunity 1: Artificial Intelligence and Predictability

  • Growth opportunity 2: Improving visualization and reporting skills to achieve competitive differentiation

  • Growth opportunity 3: Emphasis on security and data compliance

For more information on this report, visit

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