Sheikh Abdullah bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the Board of Directors of the Emirates Media Council, affirmed that the wise leadership of the Emirati attaches great importance to the media in its various mediums, and supports and supports its pioneering role as an essential partner in the renaissance of the Emirates. it says, highlighting outstanding national achievements and spreading and popularizing the values of Emirati society through objective and modern content. characterized by integrity and credibility.
His Excellency said this during a visit to the UAE Government Media Office, where Saeed Mohammed Al Eter, Assistant Minister for Cabinet Affairs for Strategic Projects and Head of the UAE Government Media Office, and the heads and directors of its various departments:
We are translating the views of the President of the State, Mohammed bin Zayed Al Nahyan, may God protect him, and the orders of the Vice President, Prime Minister and Ruler of Dubai, Mohammed bin Rashid Al Maktoum. May God bless him to create an integrated and advanced Emirati media environment that is firmly grounded and anchored in pioneering experience, the UAE’s pioneering progress and achievements in all sectors.
His Excellency emphasized the great responsibilities that the Emirati media bears, which is to keep pace with the country’s achievements at all levels and to provide distinctive media in form and content, noting that the Emirati media is capable of meeting various challenges. the region and the world are experiencing, and keeping pace with the rapid changes the global media scene is undergoing, ensuring that Emirati media is always at the forefront.
During the visit, His Excellency appreciated the cooperation of the UAE Government Media Office with the National Media Office and its efforts to achieve its goals, and praised the collaboration with all ministries and government institutions, through an innovative strategy that incorporates the latest global practices in media communication. .
Keeping pace with the times and using its various tools to achieve effective communication, His Highness has applauded the office’s strategy to empower national cadres and provide the necessary space for creativity in the field of media work.
Policy alignment
Saeed Al-Eter welcomed the visit of His Excellency Sheikh Abdullah Al Hamid and emphasized the desire of the UAE Government Media Office to coordinate media efforts and align media policies with the National Media Office in a way that ensures the highlighting and strengthening of the national identity, he said. Thoughtful strategies that are compatible with federal media policy and laws and based on the true traditions of the country.
He emphasized that the media system of the UAE has the initiative and keeps up with the events and developments that follow with awareness, planning and experience, according to a strategy based on credibility and effective positive communication with target groups at the local, regional and global level.
During the meeting, the office mentioned the most important national programs and initiatives that it oversees in the field of government communication and development, national campaign management and government media support, and the development and training of national talent in the media. perform their duties.
National initiatives
During the tour of the departments of the office, Sheikh Abdullah Al Hamed, the president of the National Media Office, listened to a brief explanation of the most important national initiatives and projects launched and approved by the Media Office of the UAE Government in the recent period. Through a package of advanced media plans that match the trends of the UAE and its unique vision for the future.
His Excellency learned about the office’s integrated strategy aimed at strengthening channels for positive and constructive communication between the federal government and the media community, and the office’s efforts and initiatives, which helped highlight the national campaigns and projects launched by the UAE in many sectors.
His Excellency the president of the National Media Office also heard an explanation of the new and innovative mechanisms that the office is based on to create content that highlights the qualitative achievements seen in the UAE and highlights the positive values that the country embraces. in all its projects and initiatives, in a way that helps to build communication bridges with different categories of the public and its different orientations.
During the meeting, in the presence of Jamal Al Kaabi, Director General of the National Media Office, the tasks of the various departments and divisions of the office were reviewed, with advanced and effective technical, artistic and human skills, the media, with reliable news and information about the projects, initiatives and achievements of the UAE government.
His Excellency also heard an explanation of the most prominent training programs and workshops launched by the office with the aim of increasing the efficiency of national cadres working in the country’s government communication sector at the federal level, such as Specialized Content Creators. Program and Government Communication Experts Program.
In addition to various national projects, including the campaign for the most beautiful winter in the world, in addition to the review of the most important digital platforms overseen by the office, including “UAE in Numbers” and “UAE Nation”. the platform
