Abdullah Al Hamed: We are working to create an integrated Emirati media environment

Sharjah – By Ayman Al Fateh – Sheikh Abdullah bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the Board of Directors of the Emirates Media Council, confirmed that the wise leadership of the Emirates attaches great importance to the media. its various media, and helps it fulfill its pioneering role as an essential partner in the renaissance of the Emirates as it spreads the values ​​of constructive ideas, outstanding visions and national achievements, of Emirati society. presents them to the world through objective and modern content characterized by honesty and credibility.

This happened during a visit to the UAE Government Media Office, where he was received by the Assistant Minister for Cabinet Affairs for Strategic Projects and Head of the UAE Government Media Office, Saeed Mohammed Al-Eter, and the heads and directors of his various departments. .

Sheikh Abdullah bin Mohammed bin Butti Al Hamed said: “We are working to translate the visions of His Highness Sheikh Mohammed bin Zayed Al Nahyan, the President of the State, may God protect the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum. , Vice President of the UAE and the first minister and ruler of Dubai, to create an integrated and advanced Emirati media environment, which is on a solid foundation and based on a pioneering experience that keeps pace with the UAE’s pioneering path and its achievements.

He emphasized the great responsibilities that the Emirati media assume, which is to keep pace with the country’s achievements at all levels and provide distinctive media in form and content, and stated that the Emirati media is capable of facing various challenges. the region and the world are experiencing, and keeping pace with the rapid changes the global media scene is undergoing, ensuring that Emirati media is always at the forefront.

The Media Office of the Government of the UAE appreciated the National Media Office and its efforts to achieve its goals, praised the collaboration with all ministries and government institutions, through an innovative strategy, at the pace of adopting the latest global practices in media communication. periods and use its various tools to achieve effective communication, praising the strategy of the office by giving the necessary space for creativity in the field of Empowerment and media work.

For his part, Saeed Al-Eter welcomed the visit of Sheikh Abdullah Al Hamed, and emphasized the desire of the UAE Government Media Office to coordinate media efforts and align media policies with the National Media Office, in a way that ensures highlighting and strengthening the national identity. , based on well-researched strategies that are consistent with federal media policies and laws. It is based on the authentic traditions of the Basque Country.

He emphasized that the media system of the UAE has the initiative and keeps up with the events and developments that follow with awareness, planning and experience, according to a strategy based on credibility and effective positive communication with target groups at the local, regional and global level.

The office touched upon the most important national programs and initiatives in the field of government communication and development, national campaign management and government media support, developing national talent in the media and enabling them to fulfill their roles. .

Throughout the departments of the office, Sheikh Abdullah Al Hamed, the president of the National Media Office, heard a brief explanation about the most important national initiatives and projects recently launched and approved by the UAE Government’s Media Office, through a package. Advanced media plans in line with the direction and vision of the EAC.

He learned about the integrated strategy of the office aimed at strengthening the channels for positive and constructive communication between the federal government and the media community, and learned about the efforts and initiatives of the office that have helped highlight the national campaigns and projects launched by the UAE in many sectors.

The head of the National Media Office also heard an explanation about the new and innovative mechanisms that the office relies on to create content that highlights the qualitative achievements seen in the EAC and to highlight the country’s positive values. it takes them in all its projects and initiatives, in a way that helps to build communication bridges with different segments of the public and in different orientations.

In the meeting, in the presence of the Director General of the National Media Office, Jamal Al Kaabi, the tasks of the various departments and divisions of the office were reviewed to provide them with advanced and effective technical, artistic and human skills. the media with reliable news and information about the projects, initiatives and achievements of the UAE government.

Sheikh Abdullah bin Mohammed bin Butti Al Hamed also heard an explanation of the most important training programs and workshops launched by the office, with the aim of increasing the efficiency of national cadres working in the country’s government communication sector at the federal level. such as the Specialized Content Creators Program and the Government Communication Specialists Program in addition to various national projects, including the campaign for the most beautiful winter in the world, in addition to the review of the most important digital platforms overseen by the office. , including the “UAE in Numbers” and “UAE Nation” platforms.