Pernod Ricard asks senior staff in Hong Kong to relocate

French spirits maker Pernod Ricard has asked top executives from its Hong Kong office to relocate temporarily outside of the city as Beijing prepares to play a greater role in Hong Kong’s response to its Omicron wave.

Pernod Ricard’s move comes as global businesses are reviewing the operational risk of staying in the Asian financial hub, with the city increasingly shut off to the outside world to battle a surge in cases.

The company’s senior staff based in Hong Kong have been asked by management to work elsewhere in order to continue to serve the Asian markets they operate in and be able to visit its Paris headquarters, two people with knowledge of the request told the Financial Times.

“All senior management were asked to relocate temporarily. . .[late]last year, ”one person said, adding that the new flight bans and further restrictions on social distancing introduced after Omicron cases started rising in December added urgency to the request.

Dubai was being considered as one temporary solution. “You need to travel to look after clients. When the rest of the world is opening up, it’s becoming difficult to justify [being based in Hong Kong]”He said.

Pernod Ricard declined to comment.

Last week, the FT reported that the Mandarin Oriental hotel group had also asked top executives to work outside of Hong Kong because of the pandemic restrictions.

Hong Kong officials have introduced the city’s toughest social distancing rules yet to battle its largest Covid-19 outbreak. Hong Kong has reported a total of 219 Covid-19 deaths during the pandemic.

The city announced over the weekend that joint task forces would be set up with mainland Chinese authorities to manage the outbreak, a signal that more stringent measures may be on their way.

China has championed its zero-covid strategy as superior to the west’s approach and has argued it is the best way to protect both the health and economic wellbeing of Hong Kong.

But while it has spared Hong Kong deaths, it has also stranded the longtime financial and aviation hub. Beijing has yet to allow free travel between the city and the mainland, undermining Hong Kong’s role as a commercial conduit to China.

Hong Kong has never been so difficult to travel to since the beginning of the pandemic. Last week, the government extended a flight ban applicable to nine countries, including the US and the UK.

The ban has stranded executives outside of the city and precluded visits from company heads. Incoming international travelers are subject to a hotel quarantine.

International chambers of commerce have warned of staff retention problems, which have compounded an emigration wave from Hong Kong in the wake of 2019’s political unrest and subsequent crackdown by Beijing on freedom of expression.

Wolfgang Ehmann, chief representative at the German Chamber of Commerce, Hong Kong, said more businesses were considering relocating staff out of the city.

“It might take three years to get back to normal and many people are not prepared to wait that long. It seems a bit like a tipping point, that’s my impression, ”said Ehmann.

Pernod Ricard employs 18,500 worldwide and only finished remodeling its Hong Kong office in 2020. The company’s China segment recorded 14 per cent growth in the second half of last year, with Asia and emerging markets accounting for 42 per cent of the group’s sales.

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